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Branding strategyIf you’re setting up a business for the first time and doing some research on the legalities, you’ve most likely seen the words “brand,” “logo,” and “trademark.” These are all ways for you to separate your products from everything else.

Sellertrademarks.com/vsl says that having a brand that’s trademarked shows that you’re serious about your business. It also helps protect your brand from copycats or counterfeiters. But what does it all mean?

What is a brand?

This is a no-brainer because you probably already have one. Simply put, a brand is a name you want to call your company or your product. Of course, you’ll want to distinguish yourself from the rest, so you have to come up with something catchy and unique and something that best goes with the kind of product you’ll be selling. Good examples are McDonald’s, Samsung, and MasterCard.

Logo? Or Trademark?

Are they the same thing? No. A logo is a symbol or any graphic mark that’s unique to your brand. Examples of which are the big, yellow M for McDonald’s, and Pepsi’s red, white, and blue ball.

A trademark, on the other hand, is comprised of the name of the company, their logo, and any slogans that are used together with it. Trademarks are legally registered to identify the company, product or service as unique to its name.

Why are they important?

You’ll want to have originality, and that’s where your brand and logo come in. Think of a brand name that’ll give your product personality. You can play with spellings or use a different language, as long as you can back it up with a good logo and slogan. Once that’s done, have them all trademarked to protect you from copycats and to make it easier to license the use of your brand by third parties like distributors or franchisees.

These should be part of your marketing plan and how you want your customers to perceive your brand. Take time to brainstorm and decide with your team because these are things you’ll be carrying with for the rest of your business’ life.

Ink Well Mag

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