Conducting an Effective SEO Competitor Analysis: What You Need to KnowInk Well Mag May 3, 2016 0 COMMENTS
Have you hired a reputable SEO agency to conduct an analysis and adjust your online campaign accordingly but you are yet to achieve your goals with search engines? This could be as a result of not evaluating your competitors. Some of your competitors may be outperforming you.
While you can’t monitor all your competitors, you can create time to analyse those likely to have an effect on your SEO performance. Your competitor may be optimizing their content for the same keywords you are using. In a global city like Singapore, part of effective online marketing campaigns means carrying out a good SEO competitive analysis.
Here are some ways you can do that.
Get to know who your competitors are.
The first step is to get to know who your SEO competitors are. Have a list of keyword phrases and search them on Google. Take note of all the sites that show on the first pages. Sites that are not your competitors include big brands with millions in revenue, companies with a different location or those that sell different products from you.
Check and analyse their websites.
Find out what your competitors are doing that’s making them rank highly for their keywords. There is no single strategy to follow that, so your competitors are likely employing different SEO strategies. Take time to go through their sites, learn what they are doing and come up with a unique SEO strategy.
Check to find out what keywords your competitors are utilizing. Keyword tools such as the keyword analyser and carrying out keyword research can help you find your competitor’s keywords.
What are their backlinks?
Backlinks are an important aspect of an effective SEO strategy. Check to see how many links, anchor texts and unique domains your competitors have. Have they acquired their backlinks through guest blogging, comments left, being featured on other websites or have they been featured on a high domain authority?
Carefully monitoring your competitor’s SEO strategy requires time. As a business owner, you may not have the time to do all this. Hiring an online marketing company will minimize the work for you and give you time to focus on other aspects of the business.