Business Authenticity: Don’t Use Stock Photos or Low-Res Images

Posted on by Ink Well Mag

Woman being photographProfessional headshots are not just essential for big businesses and corporations. Whatever type of business you run, you and your employees need a high-quality and professional headshots. It is not advisable to use your phone camera for taking pictures that clients will associate your business with. The same is also true for using stock photos to represent the whole organization.

Don’t Undermine Your Credibility

While using your phone camera or stock photos may seem cheap and easy, they undermine the credibility of your business. Salt Lake City photographers note that it is essential to have something that will show your organization in the best light. This is not possible with cheap-looking stock photos or those captured by your smartphone.

Show Authentic Human Faces

If you work with people or if your business employs humans, it is best to show to their faces to customers. Keep in mind that clients want to know or see the faces of the people they are doing business with. You cannot just use a photo of a person wearing a headset to represent you or someone working in your office. It has to be authentic and personal.

Professional and Consistent

Many phone cameras today have advanced features and can take good photos. Hiring a photographer, however, can give you professional and consistent images, as well as make your business and website look more professional. You can also avoid the risks of having distracting photos and different headshots, which can make your company look disjointed.

Always Choose to Be Authentic

It is important to keep in mind that you and the people at your business are more interesting than those models in stock photos. You or your staff may not have model faces, but at least you are authentic. Authenticity can make you credible and respectable. You can even show pictures and videos of employees having fun and meetings or events to illustrate how fun it is to work with you.

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Get quality headshots and photos by hiring a professional. You should also avoid using an old photo when you were younger, as it can mislead some of your clients. Contact a photographer today for high-resolution and professional photos.