Offline marketing should not be ignored just yet. If you focus too much on online marketing, your brand may look good in the digital world but be irrelevant in its local vicinity where you should have been targeting more customers in the first place. A combination of online and offline marketing tactics often do that trick.
To get your offline marketing techniques to the same success rate as your online efforts, do the following:
Position signage strategically.
As of 2016, Salt Lake City has a population of 193,744. That's a big number of local clients you are not targeting if you are haphazardly placing signage in areas where the right people may not see them. There is a little bit of online element to this, such as knowing what a particular demographic is interested in these days. After that, offline marketing is all about the placement.
Seek the help of a signage manufacturer like visibilitysign.com to design your signage so that it appeals to your target demographic, and then find the areas populated by this group of people. If you are where they expect you to be, it shows that you know your customers well.
For online marketing, communication is easy because, well, you and your clients are online. For offline marketing, however, you cannot talk to your clients – you can just "talk" to them through your ads. However, that does not mean you should work without knowing what they want. Surveys and questionnaires help with this. Invite clients to fill up feedback forms, so you know what they want to see and areas they want to be improved.
Create buzz around your product.
Events are still more commonly done in person, although advertising the schedule of the said event is mostly done online. For your event to be successful, you want it to be known to all the relevant people. Give out flyers and rent some billboard space for maximum exposure. Word-of-mouth advertising is also important in information dissemination, so tell all your friends about it.
You reap what you sow. For a successful business to prosper both online and offline, it should follow both offline and online marketing strategies.