Experience First, Search Second: Making Local SEO About the JourneyInk Well Mag March 3, 2017 0 COMMENTS
When you think about what AirBnb doesn’t offer, but still provide, it’s easy to see why their service has been a massive hit worldwide. What couch surfing and non-traditional accommodations are, on the surface, are cheaper ways to find a travel residence. What it is for people who’ve used their service is a much different experience. Some are just glad they got to pay less, but to many, it’s staying somewhere else that’s worth their time and probably a few brag-worthy social media posts.
It seems like too high a target for local SEO in Denver, though, and you have to develop that kind of experience. It just doesn’t happen overnight. As a businessperson, however, you know that nothing worth doing is free, whether the price is money and/or time.
Translating the Experience
How do you make experience a part of a website, an executable set of actions that will affect your local popularity?
Think of a journey, even a simple one, such as buying a product. Inject variety in your services, think up of a program that’s out of the ordinary, give incentives to customers who dare try different products, the possibilities to make an experience is endless.
As for your digital presence, a website renovation, a scrapping of old keywords and a new image are your first options when making a story out of something. This is why you need an SEO agency you can depend on, someone who you can come up with the wildest ideas and will say, “Let’s try it.” Execution is important, and your input to that is crucial if you’re to achieve a positive result.
Some Have an Advantage, Some Don’t
All this experience will be much easier for a couple of businesses, travel agencies and hospitalities for example, but it’s not limited to them. Even if it’s a cake shop, there’s something that will make visits to your website and store unique. Think about AirBnb’s effect on hotels again, and you’ll have an idea where to start.
Once you start, concepts will start to flow as to making your business experience-centric than just a buy-and-run establishment. By doing so, you’ll even engage in a journey yourself, which hopefully, you can give to your customers.