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Marketing TrendsSocial media, like most things on the Web, are evolving fast, those who fail to adapt will lose market share or the attention of their audience. Just as you adapted to changes in the previous year, there are now trends to watch out for in 2017. Knowing these and implementing them enables you to gain a competitive advantage.

Pay to Stay in the Game

According to an expert from a company that specializes in social media management in Temecula, websites are beginning to know their worth and their reach; Facebook, Instagram and YouTube have millions of visitors and users combined. They are starting to use this wide audience from different parts of the world to their advantage. These changes led to the decrease in organic reach by a substantial number. For you to connect with your audience using this platform, you may have to pay for the content you want other people to view and share.

The Rise of Live Streaming

Facebook introduced live streaming for users and is one of the main reasons for the social giant’s growth this year. It has consistent engagement compared to the other formats it uses because more and more users are sharing their own videos through their networks. This is the perfect opportunity to connect with your audience, publish engaging content and even pay influencers to feature your offerings.

The Chatbots

The developments in artificial intelligence have reached a level where it is useful in everyday life. Digital assistants like Siri have led to people talking to their devices rather than typing. Facebook and WhatsApp introduced bots for customer service and bookings. As a brand, chatbots are an ideal and efficient way to answer common queries and perform simple tasks for you.

These are some of the trends to look out for in social media for 2017, getting ahead of the competition is a must for you to establish your brand.

Ink Well Mag