Handling Social Media Accounts Like a Pro: A Guide for BusinessesInk Well Mag July 21, 2015 0 COMMENTS
If SEO is the King, then Social Media is the Queen. No matter what products you’re selling or what services you’re offering, if you don’t have even one social media account, you’re missing out on one of the top marketing strategies around today. But, implementing a social media marketing strategy is not easy; it comes with very specific do’s and don’t’s—below are some of the don’t’s.
- DON’T just create an account on Facebook, Twitter, or Instagram and expect to see results. You have to do the work yourself—or outsource it to a social media agency such as PRCaffeine.com.
- DON’T like your own posts. Encourage your followers and employees to share your company’s posts instead.
- DON’T share a load of information. Give your followers something to look forward to and another that will encourage interaction between you and them.=
- DON’T forget networking. You have to connect with your followers and keep their attention. When done right, connections can result in conversions.
- DON’T spam your followers’ newsfeeds. Otherwise, you risk losing followers, getting your account suspended, or worse, shut down for spam.
- DON’T follow everyone. Following social media accounts is not a quid pro quo thing. See first if that someone represents your business in a positive light when your followers see that you’re following that person. Do you follow?
- DON’T delete negative comments. You should acknowledge the issue and be proactive so that your followers will see how you value your customer’s suggestions and how you deal with them.
- DON’T use generic responses. Your followers should feel that they’re personally speaking with you and not a machine.
- DON’T neglect answering to comments and queries, and this applies to both positive and negative ones. Remember, the whole point of social media marketing is to actively engage your followers and hopefully turn them into converts.
- DON’T forget your account’s privacy settings. Treat the privacy settings of your social media accounts as you would your personal accounts. Only share the password with trusted employees, and if applicable, to the social media agency people who share the responsibility of handling your accounts.
While it seems that the majority of these don’t’s are pretty common knowledge, remember that in the ever changing and fast-paced kingdom of social media, simple errors can turn into PR nightmares with untold repercussions.