Online Marketing Hacks: Back to Basics

Posted on by Ink Well Mag

Online MarketingAs they say in fashion, “one day you’re in; the next day you’re out”. The same could be said with online marketing. For all its benefits, it moves at a lightning speed. If you miss the changing of a trend, you risk becoming irrelevant.

How Important is Online Marketing?

In this day and age where everybody is connected to the internet, it presents a great opportunity to showcase your brand to the world. Online marketing is seen to be on the constant rise in Singapore and the rest of the world. To become an effective marketer and stay ahead in an aggressive industry, you need to keep pace with the world. Don’t hesitate to get some help from the experts like PurpleClick Media.

How To Deploy A Successful Online Marketing Campaign?

Online marketing may be easier said than done. But when done properly, you will see results you’ve probably never seen before. Here are the necessary tools you need to successfully deploy an online marketing campaign.

  • Your website: As this is your main online marketing tool, it needs to speak volumes about your brand or company. And since most people are connected via their mobile devices, it should be both mobile friendly and easy to use. Also, your website address should be simple, short, memorable, and unique, while capturing the nature of your brand or company.
  • Your website’s content: Content marketing may seem trivial, but it’s more than just blogging. A website with content that is packed with keywords will rank better on search engines. How well your website ranks will depend on your choice of keywords as these will draw targeted audience onto your website. A website, no matter how pretty, is useless without visitors.
  • Landing Pages: These web pages can be accessed by clicking hyperlinks or call to action buttons on another web page, like your home page. Why is this important? Because you want to direct them to certain parts of your website that might trigger a conversion.
  • Keep on updating your website: Failing to update your website with new information will drive visitors away for sure. To avoid this, you need to update your website regularly.
  • Market your website: You can drive more traffic to your website by advertising through online advertising platforms, such as Facebook Ads and Google Adwords.
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Online marketing is no ordinary advertising medium. It is a very powerful method as it helps you target the correct audience. Whichever way you go about your online marketing strategy, you won’t regret investing in it.