A good site is not just about having good aesthetics or web design. Coforge Marketing notes that an effective website should be functional and, more importantly, should rank well.
Optimizing your website’s content is as important as how your website looks. One of the best ways to rank on search engines is through keywords. If you don’t use well-chosen keywords or use only spammy tactics, users won’t be able to find your site. As such, you need to know how to choose and where to place them.
Choosing your keywords
Knowing the right combination of words users query is essential in making sure your content is what people are looking for. For example, using just the keyword “Web design” is too broad a topic. You need to narrow it down so you can target the particular market you want to focus on.
Adding “Connecticut” can be more helpful for your site if your business is located in that particular state. There are also many tools like Google Keyword Tool and Free Keyword Suggestion available that can help you come up with keywords.
It’s all about placement
Now that you’ve got the right keywords, the second step is knowing where you should place them. Stuffing keywords all over your content won’t help. Instead, a well-planned strategy will work better for your site in terms of increasing traffic.
The words on top of your browser window are known as title tags. This is what search engines use when making title displays for their search results. As such, it is the most important for search engine optimization.
Reading online versus print can be drastically different. The former often involves quick scanning of the page: it’s important that the words will jump out to your target readers. Online readers want to find the answers as quickly as they can. They’ll likely skip over your site if the headline does not seem like the content itself will provide them with the information they need.
Of course, the content should contain the keywords! For a page, around two to three repetitions should suffice. Make sure that your keywords appear natural and never add more for the sake of quantity.