Public relations is related to promotions, as it aims to project a positive image to the public. However, promotions focus on creating an affirmative impression of the products and services of the company while public relations focuses more on the company itself. There are many ways PR can increase a company’s reputation and having a good relationship with employee relations is a great way to start.
They Are On Hand – The easiest people to convince that your company is reliable and trustworthy are the ones working in it. They are accessible if you need relevant testimonials and meaningful feedback on your company’s image and performance. You won’t need to spend money and effort when you need ready comments about your company because they’re already within reach. The Melbourne PR agency you hired will find it easier to convince the public with this kind of setup.
They Are Believable – As they are currently involved in your business, they can easily spread the good news about your company. They are first-hand witnesses on how you deal with people and how you manage your own will reflect in their word of mouth. As a general rule, if your staff says positive things about you to their friends and family, they will say the same thing to others.
They Are Your People – The thing with being a good employer, the PR boost you get from your own staff will eventually create closer connections and stronger work relationships in your company. This will create a more satisfied and motivated workforce, which can raise business reach and profitability. You end up increasing productivity, promotions, marketing, and performance along with PR simply by creating great employee-employer associations.
Your employees’ willingness to give you a positive commentary is still dependent on how you’re treating them. Take note though that giving respect and care to your workers will eventually result in loyalty and productivity from them. It’s a good kind of vicious cycle that can ultimately help your PR Department and your company.