If you think promotional products are no longer an effective way to market your brand, think again. This strategy still works and supports your ad campaign. Doing so provides you with another channel to reach your intended audience.
A Melbourne-based expert on promotional products cites the following reasons you need to take this approach.
Have you ever had a campaign where there is hardly any response or interest online? You may have sent several emails or promos on social media, but conversions and engagement numbers are still low. What went wrong? Internet users encounter so many messages and adverts on social media and may have seen many emails about a brand. They may have tuned these out; you need to take a robust approach when you plan and implement an advertising strategy.
A traditional, but still effective way to reinforce your brand and support your marketing strategies is to use promotional products. Including these in your campaigns keep you at the top of the mind of your audience. Even if these are small, token items, seeing or even using them all the time helps your efforts. Awareness is one of the steps to building a better and stronger brand that people can easily recall; promotional items assist you in this regard.
The Influence of Promotional Items
You may have a lot of leads or potential long-term customers further down the buying funnel; however, these are not enough. You need to build a relationship with them to keep them excited and tuned into what you will do next. One of the ways to nurture a lead is to provide promotional gifts or products. You need to remain unpredictable in vying for the attention of potential and current clientele.
Promotional items may be traditional, but blending new and old forms of marketing is a workable strategy for those who want to use different channels to connect with their audience.