Offline Strategies for Marketing Your Online StoreInk Well Mag May 23, 2016 0 COMMENTS
If you are running an online store and thinking of promoting it, your first thought would be to use online marketing strategies. Don’t forget, however, the fact that offline strategies can still make a difference. Done right, it can help you reach out to your target customers and drive traffic to your site.
There are different ways you can promote your website offline. Below are some ideas that you might want to try:
Network with other businesses
Expand your network by getting in touch with other professionals in your niche. You can also take part in conferences, seminars, and trade shows to spread the word about your business. Make the most of this opportunity by using setting up attention-catching pop booths and display banners, Smash Hit Displays advised.
Contrary to what many people think, print advertising is not dead. You can always maximize newspaper and magazine ad placement to gain attention. Printing brochures, catalogs, and other materials can still deliver results as well. Just don’t forget to include the URL of your site in every sales literature you print.
Give away promotional shirts
Print promotional t-shirts and send them out as giveaways to your fans and followers in social media. Keep in mind that people love free items, especially if they are functional. With promotional t-shirts, you will be able to give your business maximum exposure long after you have given the items away. Whenever a recipient wears your shirt outdoors, you are sure to have an instant audience for your advertisement.
Boosting your business’ visibility beyond the Internet can help your online store gain attention and generate traffic. Whatever offline marketing strategy you wish to try, though, remember to aim for consistency and recognizability. The images, colors, and type fonts that people relate to your online identity should still be present in your offline materials.