People using custom booklets for promotions or advertising face tight competition from other businesses offering equally competitive custom booklets because the technology available to people these days made it easy to invest in booklet printing designs.
You, however, need not worry about the competition as you will soon discover the fundamental strategies in making your booklets stand out. It is essentially all about enhancing its appearance and durability so that it creates a good first impression — becoming competitive should follow right after.
Simple and Effective Covers
The cover is obviously the first step in creating a real competitive booklet. While you might think that booklets need to have loud and eye catching covers, this is not always the case. Booklets are not fiction novels as they usually provide quick bites of info for the reader’s reference. Hence, the ideal approach would be to opt for simple and effective covers that instantly inform people what it is all about.
Full-Colour Booklet Printing
When printing booklets, it is necessary to print them in full colour given that they typically have supporting graphics and pictures. Readers will always look for colour booklets first before moving on to cheap black and white prints. Thus, the only way to go is to print in full colour.
Design for Mobility
It is best to design a booklet for mobility if you want to improve its competitiveness. Readers will appreciate the mobile size and slenderness of the booklet and keep it as reference wherever they go.
Finally, a durable booklet is a competitive booklet. The cover, along with all of its pages, must be tough. Thus, you have to print using highly durable printing materials. Aside from the paper itself, the booklet binding must also be strong, so use coupling materials and proper adhesives that will last decades.
If you follow these ideas, you will surely produce a good and competitive colour booklet design. While printing a booklet under such high standards is expensive, be confident knowing that people may consider purchasing your booklet instead of just ignoring it.