Prepare Your E-Business: Digital Marketing Trends to Look Forward to This 2016Ink Well Mag January 20, 2016 0 COMMENTS
The online marketing landscape transforms together with the changing times and technology. In 2016, it is only bound to present new tools that have been refined from last year’s debut. What this means for marketing would be the development of trends that optimize content and branding to suit the new technologies.
Here are a few trends that will dominate the digital landscape in the coming months:
Mobile becomes king
With new smartphones, tablets, and phablets continuing to make waves well into 2016, it’s not surprising to see more users taking to the smaller, more mobile screen. Mobile does not only cover the usability of devices, but the convenience of users. When it comes to search, mobile is now overshadowing desktop in terms of consumer preferences.
Your business branding and marketing should also be flexible enough to suit mobile optimization requirements. Focus on turning website content into the appropriate, mobile-friendly versions. Think of ways to market your brand that can be consumed in a mobile, ever-moving sense. PRCaffeine.com suggests hiring a digital marketing agency in Minneapolis that knows how to adapt creative marketing ideas for mobile optimization.
Customer stories create crowd-sourced content
Businesses thrive on its customers. What better way to expand this reach by getting them to add to your marketing techniques. Conversations and customer creations can become powerful tools in creating noise for your brand. One good example is how popular building game Minecraft has seen a rise in gamer videos, giving the brand free advertising in YouTube.
The best thing to do is to ensure your brand has what the customer needs. With satisfaction guaranteed for consumers, it’s only a matter of time for them to spread word about your brand through modern digital marketing trends.
Wearable technology adds a new depth to e-marketing
A couple of the tech and mobile brands have started tapping into wearable technology. Whether these are through glasses or watches, there are notable improvements in incorporating digital access to everyday accessories.
These devices have progressed in terms of features being offered; the offers will continue to improve to suit the needs of users this 2016. Given how the features of these devices involve the same access to smartphones and laptops, online marketing can take an interesting trend when wearable technology is squeezed into the equation.
Businesses should start looking for digital marketing agencies that can cater to this emerging trend. It will take some good outside-of-the-box thinking to ensure that your business remains at the forefront of the e-marketing landscape.