SEO enthusiasts are always on the lookout for new routines to shake up local clients. Google’s constant updates ca be hard to keep up with, especially if you’re clueless about how the ranking process works.
Optimisation is not something you can do in your sleep. It involves everything from verifying locations (and other custom-tailored services) to a spectrum of other tasks and responsibilities. Rather than focus on a singular strength, it’s time to rewrite the rules on Google rankings.
Since 50% of consumers use their phones to search, it’s time to pay attention.
The Deal with Prominence
Experts from singtelmedia.com believe that depending on unique local URL structures and keyword research is not enough. Some experts indulge in understanding how Google determines rankings: distance, relevance, and prominence.
What is prominence (in terms of SEO), anyway?
It’s all about how known a business is. Some places are more prominent than others and search results attempt to reflect in local rankings. Prominence also stems from Google’s information on trades across the web (directories, links, and articles).
Google’s review count and scores also factor into local search rankings; more positive reviews typically improve a business’ local ranking.
Ranking Your Local Business
Let’s face it: no one enjoys managing their local listings. It’s hard to edit all live listings; some experts end up confusing names, logos, and addresses. If you’re not a big fan of listings but refuse to give up on all ranking efforts, there are a few tricks you can try.
For example, try on-site optimization. Like any other SEO tactic, you don’t have to go back and optimize for local SEO. Since Mobilegeddon, Google’s algorithm looks at mobile readiness as a ranking signal. With the AMP’s introduction, local and search change to improve user experience.
The Bottom Line
Monitoring your brand and keyword targets determines the geo-targeted market, which creates localized campaigns. With ‘‘Prominence” joining the ranking race, brand mentions and link signals will also grow.
In the meantime, never stop auditing your local SEO. Doing so paves the way to better SEO.