April 21, 2019
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Reputation Management in Utah

Much has been said about online reputation management for restaurants, but should you listen to them all? Whether you heard the term five minutes or five years ago, there’s a reason it’s still relevant today. No matter how well your business is doing, spending some dollars on this form of public relations is never a waste of time and money.

When you still have reservations, there’s a chance you believe in at least one of these misconceptions:

There’s No Controlling Online Reputation

No, you absolutely can’t control it. If it were controllable, no one would be talking about it. But even if it’s an animal you can’t cage, you can influence how it behaves.

While it’s true you can’t tell your guests what exactly they should say about your diner, café, or bar, you can give them a million good motivations to praise you.

If It Ain’t Broke, Don’t Fix It

Just because nobody has badmouthed your place yet doesn’t mean reputation management has no use to your business.

Taking action only in moments of crisis is not the way to take care of your brand’s name. It’s necessary to keep your restaurant visible and engaging to your market. You should make every effort to be the talk of the town.

There’s No Way to Make Sense of Review Data

Wrong. The reason many restaurateurs spend money on online reputation management in Utah, California, and New York is because it pays dividends — especially when it comes to gathering and understanding data. Modern technologies, such as sentiment analysis and survey solutions, allow you to regularly receive fresh reviews and dig deeper on the insights of your customers.

It’s Impossible to Counter Negative Comments

You’re mistaken. There’s a variety of techniques to handle bad publicity (big or small) positively. Countering undesirable opinions with favorable ones, responding to threats soundly, and interacting with the online community are just some of the ways to keep damaging criticisms from going out hand.

Reputation management is not a myth. Consider it for your restaurant, and don’t wait until your image is beyond repair.

Ink Well Mag

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