Ten Basic SEM Jargons You Need to Know and UnderstandInk Well Mag December 2, 2015 0 COMMENTS
The world of Search Engine Marketing (SEM) is paved with technicalities that are unique to the industry. This explains the many technical jargons and unfamiliar terms used by people in the biz on a daily basis.
If you are a newcomer in SEM, you have no choice but to embrace these technical terms. To help you get started, here are some of the most basic SEM jargon you need to familiarize yourself with.
The algorithm is the criteria used by search engines like Google to rank websites in search results. C1-partners.com, an SEO company in Chicago, suggests strict compliance with these criteria for websites to have high ranking.
Analytics is a program that helps gather and analyze data about website usage. It is used to determine the amount of traffic a website receives, along with many other measures.
Black hat is an SEO tactic that goes against the rules set by search engines. It often uses various unethical techniques and automated tools.
Bounce rate refers to the percentage of visitors that leave a website without taking an action, such as navigating to other pages.
Cloaking is the practice of showing different content to human users and search engines. This is another unethical technique that can trigger penalties from search engines.
Conversion is the goal of most websites – encouraging visitors to make a certain actions such as signing up, subscribing, filling out a form, or buying a product.
Domain name refers to the name that identifies a website. It is composed of letters, numbers, dashes, and periods. An example is www.example.com.
Duplicate content refers to content that is very similar to other content found on another page in the same website or on another website.
An e-commerce site is a website dedicated to buying and selling products or services online.
External link refers to a link on a web page that leads you to a page on a different website.
Learn more SEM jargons so you can easily grasp the practices, measures, and techniques in the business. Having knowledge on the basics of SEM is a great way to survive and thrive in the online world.