Three Effective Strategies for a Great Website for Your BusinessInk Well Mag November 4, 2016 0 COMMENTS
Creating a well-designed, functional and easy-to-navigate website can do wonders for your business. As a matter of fact, it can help promote your business and also boost sales.
People are more likely to use a website when they can clearly and instinctively use it. That’s why investing in web development is important for any business, as it functions on several levels.
To help you come up with a well-designed site, here are a few items that you should consider when developing your site:
Keep It Simple
A mistake that some businesses make with their websites is that they make it too fancy or they litter it with information and pages that don’t really need to be there. To know what pages or information you should put on your website, look at it from the perspective of users and customers. A visitor should now immediately what he or she should click next upon landing to your page. Based on this, come up with a list that contains items that you know are essential for your clients and your business.
Make Things That Need to Be Obvious
Now that you know which information needs to be on your site, the next step is to prioritise. This is important in order to facilitate easy navigation and do away with unnecessary clicks. Make sure that visitors to your page will find the information they need with just one or two clicks.
Use also the power of colors. For instance, highlight important information in bright reds that are sure to stand out from the rest of the text in your page. Also, you may want to make commonly used buttons larger than the others. Simply put, ensure that important information and essential links look obvious.
Speed Is Everything
Nobody wants a slow site. Research has shown that a business can potentially lose almost 5 percent revenue per user. As such, make sure that your site loads fast across several platforms and do away with unnecessary content that could slow down your site. Also, get premium hosting to ensure that visitors won’t ever have this problem.
By following these tricks, you will definitely get a website that would help spell success for your business.